Building Multimillion-Dollar Companies: My Entrepreneurial Journey

Entrepreneur and C-Level executive with 6+ years of experience scaling multimillion-dollar startups. I have co-founded two companies, including Freename, which now operates in 50+ countries with hundreds of thousands of active customers. As COO and CMO, I have built a 30-person team and led the global expansion of the digital business.
I bring a structured, data-driven approach, initially developed in corporate environments and successfully applied in fast-paced sectors such as blockchain and Web3. I have scaled teams, processes, and revenues, working directly across Operations, Marketing, and Finance.

My vision: I believe the future lies in increasingly sophisticated personalization of products and content, powered by Big Data and Neuro Data, to deliver truly tailored experiences.

I am currently a Forbes Contributor, writing about emerging technologies and sharing insights on business topics such as leadership, marketing, and risk management.

I hold an academic background in Psychology and Business Organization, with two degrees awarded cum laude from Università Cattolica del Sacro Cuore.

Mattia Martone

FOUNDED COMPANIES

Freename
Freename is a Swiss tech company operating in the Web3 and digital domain space. The platform allows users to create, register, and monetize decentralized domain names, providing advanced tools for managing digital identity and ownership in the Web3 ecosystem. The company serves customers in 50+ countries worldwide.

PXR Italy
PXR Italy is a digital company specialized in performance marketing and strategic consulting for brands in the financial and tech sectors. The company has helped businesses and startups drive customer acquisition and develop high-converting digital funnels, with a strong focus on metrics, automation, and ROI optimization.

CORPORATE Background 

Amazon – Marketing & Ops
Gained hands-on experience in data-driven operations and large-scale process optimization within one of the world’s most advanced logistics and e-commerce environments.

Adecco – Sales & Marketing
Developed expertise in talent management and organizational consulting, working with corporate clients to design effective workforce strategies.

H&M – Marketing & Ops
Built strong foundations in retail operations and team leadership, managing customer experience and sales performance in a fast-paced global fashion brand.

Publications

I published Computational Neuroaesthetics: innovation in digital marketing, introducing the concept of computational neuroaesthetics as a new discipline with applications in marketing, communication, and UX design.
That same year, I also published the e-book Boost Sales with Virtual and Augmented Reality, exploring how VR and AR influence consumer psychology, with key applications in retail and consumer marketing.